It's Worth It

When I was pregnant with Peanut, I managed a small women's clinic which was a 45 minute drive from my house.  It was the middle of my 3rd year at that location, so the scenic drive through southern Wisconsin was monotonous.  I loved to spice things up by singing or stopping off at local small shops or restaurants on my way to and from work.  So, it's no surprise to me now that Vincent loves to ride in the car, sing along to my favorite music, and even have the occasional mother/son dance party at the shop and at home.

Vincent saying "smile" instead of actually
smiling for the Boys Will Be Boys photo shoot

Lately, I've had to start calling him Mr. Sassypants, because, like his mommy, he can be quick to respond to comments with a roll of his eyes or a, "Don't even go there."  I can't decide if it's annoyingly entertaining or entertainingly annoying.  My answer will change depending on the day.  Like most moms, especially ones that stop into the shop, it really depends on what's going on that day, or how sassy he actually gets.  Three going on 13, Vincent may even lecture me on how I'm supposed to be organizing things in the shop.  Maybe he takes his title of VP of Sales and Marketing a little too seriously (then again, he did insist upon that title).

Am I giving a little too much credit to my son's intelligence?  Not in the least.  For almost 2 years, I've been his interpreter.  I picked up what his nonsensical babbling meant from an early age, and you cannot imagine the relief it was for him when he noticed that I was starting to understand.  It's almost as though he was learning English as a second language.

With all my projects going on, I've had to come up with my own way of communicating with myself in order to keep track of everything.  I've never been one for writing anything down, drawing diagrams, but I did like making lists.  I occasionally ask Siri to remind me to pick up my medication, but a lot of it just stays in my head.

On the Lido Deck of the Carnival Legend cruise ship
wearing the All the Stops Dress that took
about a year to knit

It's been a process: teaching myself how to sketch an idea so that I don't forget about a cool design; remembering to eat my breakfast, even though it's sitting right in front of me; and yes, responding to emails and writing a journal or blog entry.  As someone notorious for taking on too much at once, I'm learning how to say "no" to more projects, or putting some things on the back burner while I work out other, more pressing items.  I believe they call that prioritizing.  Meh.

I don't like things to be too structured, that's just not how I function, but I know that if one day I'm obsessed with knitting a certain project, I have to tell myself, you only have until midnight before you do something else or you can only work up until this row on the chart.  Then, I make myself take a break, go to bed, take a shower, etc.  

And so far, it's working.  I've got one pattern in testing, three that are in the sample stage (knitting a sample/taking notes in order to write the rough copy for testing), and quite a few sketches that are currently just ideas that are looking for the right yarn, colors or designer call.  Is this what professional designers end up doing?  If only I could talk to someone like Debbie Bliss or Jenny Watson, or anyone who churns out more design ideas than I'd know what to do with.  

Could those same designers also run their own yarn shop while caring for a toddler and keeping up with other fiber related hobbies?  Who knows?  I feel like I'm barely holding on to sanity at times, but all I know is that I'm enjoying it ten thousand times more than all my other jobs combined.  And part of owning a business is about taking the risk, not knowing if your gamble will inevitably fail or if it can continue to sustain itself indefinitely.

Me dressed up as Aretha Franklin after the
Carnival Legends show with the cruise ship dance
staff member assigned as my "escort" for the evening

I wish I could know that one day all these days of struggle would mean something.  Will I be able to make this a career or will this just be a couple of years where I tried something that didn't work?  It's worth the shot.  Though word on the cruise ship was that, if all else fails, I'd probably be able to make a good living as a singer.  :)

For Little Ones in Need

Knit and Crochet For Little Ones in Need

Ever since her birth back in October 2011, I've been following little Maia Cavanaugh - the daughter of two people I grew up with - and her progress with her many medical complications: Down's Syndrome, heart surgery, gi tubes, etc.  This adorable little girl's story is not only inspirational, but also impressive because she and her family have survived so many things in the past 15 months.

When checking email while on vacation, I was shocked to find that she had been diagnosed with Acute Myeloid Lukemia (AML) requiring 6 to 9 months of inpatient care!  Many friends and family have stepped up to help with meals and care of Maia's older brother Noah, who is Vincent's age.

Since we fiber artists have a lot of causes that we like to contribute to (ie, The Linus Project, etc.), I wanted to ask if anyone would be interested in knitting or crocheting items for Maia and her brother, Noah.  They are likely to be going back and forth to the hospital during the next several months, most of which during the winter and spring.  Before starting any projects, please let me know if you are interested by responding in any of the following ways:

• here on the blog in the comments
• email: melina@midwestyarn.com
• Twitter
• Facebook: www.facebook.com/midwestyarn

A friend of their family is coordinating a lot of the physical help they will receive and I have been in touch with her.  Should we get a lot of interest, items that Noah and Maia can use will be sent to them directly and the remainder will be donated to Children's Hospital in Madison on Maia's behalf, because there are plenty of children in need of something to help brighten their day during a particularly difficult time in their lives.

Potential items include:

• Hats
• Mittens
• Blankets
• Cardigans (I will check on sizes for both of them) - please, no pullovers because Maia has tubes and wires for treatment
• Yarn - maybe - for example, if you don't have time, yarn can be donated to other members of the fiber community to knit/crochet donated items

More details to follow as we get an idea of who is interested and the potential for donated items.  I wish there was more I, personally, could do, but unfortunately, I am unable to donate blood or marrow due to my own autoimmune condition.

If you'd like to read more about Maia, please visit her Caring Bridge.org page at: http://www.caringbridge.org/visit/maiacavanaugh

Knit One, Meditate Too

Anticipation Anxiety

 If you've stopped by the shop or spoken with me over the phone this past week, you may have noticed that I've been a bit aloof.  I've just completely lost focus with all that's going on in the shop.  I may spend 30 minutes here and there spinning (like the baby alpaca yarn pictured on the left), answering the phone, talking with customers in the shop, packaging orders, knitting, entertaining my increasingly cranky 3 year old, and the list goes on...

Truth is, I may just have trouble prioritizing some days, or other days, I get so excited from the anticipation of what could become of the shop that I lose track of what I was doing.  And then, the internet service went awry.  So not only do I have to run the shop on my iPhone, I have to do a lot of work arounds on things I was already accustomed to doing on the computer.  Simple things like printing out a pattern have become 45 minute tasks, because my printer just does not want to cooperate with the wireless network.  But I'm good at troubleshooting, so IT fixes are no problem for me.  

The good thing is that I've learned to find some easy ways to meditate to calm down my brain.  Most days it works, other days, I just have to tell myself that tomorrow is another day.  What does it mean for me in the long run?  I'm more productive when stressed.  So, I did some refreshing of my crochet skills, which are a lot better than I remember (see crochet hat on the right).  I even taught myself a new spinning technique, the Navajo 3-ply, which has allowed me to finally spin a yarn thicker than lace or fingering weight on my vintage, handmade spinning wheel (see below).

It's weeks like these - the ones that leave me exhausted, crabby, and begging for one extra hour of sleep - that test my resolve, but in the end, I know that I'm doing what I'm meant to be doing.  Even if I have to remind myself of that every few minutes while on hold with a vendor or when pouring over the

books (accounting).

Increasing My Design Expertise

Now, I'm working on design, design, design.  As a business owner, I always have to find new sources of revenue that are low costs to the business.  Designing, which I LOVE to do, is one of them.  Yes, it takes a lot of time and effort to design, but in the long run, there's not much money that is put in to self-publishing, so profit in dollars is maximized.  At least when you look at it from a business perspective.

Because I love creating new things, I will sketch (something at which, let's just say, I'm not very skilled), doodle, or knit things that pop into my head. Just yesterday, I was wracking my brain on what to propose for the Knit Picks designer call that's posted on Ravelry, and I started doodling on graph paper to clear my mind.  What I ended up with was an 8 stitch repeating pattern in fair isle that I can turn into a sweater pattern for another project!  What's the most shocking about that, I've only knit one fair isle design, which was my own, and I absolutely HATED it.  Meaning, I hated knitting the fair isle.  I was asked to design and knit 5 beanie caps with my brother in law's band name on them.  He was impressed with how they turned out, how consistent all of them were ("like factory made!"), and he even kept one.  He actually just wore it the other day.

I finally got an idea for my design while driving home from the shop this afternoon.  It was one of those "a-ha!" moments, making me realize that I had just put too much thought into it.  So we'll see if I can get the sketch and proposal just right and I'm crossing my fingers and toes that it gets accepted, it would mean a lot for me and the shop.

And of course because this is a business...Shameless Plug  :)

Finally, I'm pleased to announce that a few things are in the planning stages for the rest of this year.  First, I'm working on a customer rewards program.  I'm not sure how to roll this out yet, but at the very least it will include volume discounts and loyalty rewards.  We will also be celebrating Small Business Saturday on November 24, the Saturday after Thanksgiving.

I'm still promoting the pre-orders of Addi Turbo and Addi Lace circular needles, including the interchangable sets that are now available in both Turbo and Lace tips.  These are wonderful needles to work with.  They have smooth coating that allows for faster knitting.  Lace tips feature a longer point that eases lace knitting, no matter what gauge yarn and needle size.  As mentioned in the previous blog entry, pre-orders are what allow us to bring new lines into the shop.  Being that we are a small business, it's a little bit more difficult to bring in new brands because of minimum orders required.  Support your local yarn shop by pre-ordering today.  Contact me for pricing and pre-order you Addi needles today.  

Smashing little boxes...

In the wake of the USOC cease and desist letter and subsequent apology, had a thought: I hate stereotypes. In a world where we must define everything, from the name of the particles that make up the air we breathe to the ethnic categories we claim on the census, it's preferred that everyone and everything fit nice and neatly into its own little box.  Speak a hybrid of Spanish or English two equally different boxes?  Then you now speak a new language called Spanglish.

Peanut and me at the shop
Photo by Jennifer Kresse

I am not too particular about stereotypes for obvious reasons, but the main one is the fact that, because I do not fit into one box on a number of levels, I can make people uneasy (or curious...it all depends on the person).  I mean, really, as a girl I was supposed to love the color pink, love cooking and cleaning, right?  Nope!  Give me a tricked out Honda Civic and I'll be the first girl in line to race Vin Diesel in the next Fast and Furious movie, because I'd be more interested in the sleek lines of the interior than the actor's chiseled muscles (though, as far as preferences go, the muscles would be at a very very close second).  :)


So why do knitters and crocheters get the stereotype that we're all grannies, spinsters, or just plain old women with a house full of cats and nothing else to do?  I mean, when I first presented the idea to my husband that I wanted to open a yarn shop, he asked me why I wanted to be in an industry full of old ladies.  And the fact that the USOC so quickly issued (and re-issued) an apology to our community of fiber fanatics means that we have more pull than the average person may think.

Green layette
I designed and hand knit this one

This is why I do what I do.  I want to pass on this craft to people who want to learn, join our powerful community, and have fun doing something that can make the world more beautiful, one stitch at a time.


So, with a successful grand opening of the brick and mortar shop, a growing number of wonderful customers, and my design mojo back, I will keep working hard and travelling on this path.  I'm designing a few patterns now, working on getting more new items in the shop, and keeping us in the Bay View area for as long as we can.

Peanut models The Wonderful Wallaby
I wanted him to have something fun for the fall
and practiced raglan yoke at the same time!

Rollercoaster

They don't tell you in business school that starting your own business is overwhelming on many levels.  You worry about your own success, the success of the business, and definitely about the toll it will take if you don't immediately realize what you call success.

While I continue to do the basic parts of what I love - knitting, designing, and running a business - I'm also expanding other parts of my creativity as a way to keep my mind off of things while I wait for certain milestones to happen.  


First, I'm counting down the days to a HUGE vendor expo, featuring 135 vendors, including a number of craft retailers that will be taking place in a little over a week.  Midwest Yarn will have its own booth so that people can stop by, check out some of the stock, and meet me.


I've also made tons of stitch markers as something handmade to sell at the expo as well.  Whatever stitch markers I don't sell there, I'll be listing in my Cherished Moments shop on Etsy.  If I can find a few more vintage craft books, I'll be selling those as well (I've got a number of vintage and antique craft books that are pretty cool).


There's also only 10 days left on my Kickstarter campaign and we're only at 5% funding.  

Finally, Sock Madness is on an optional round due to the holidays, so I took this time to give Peanut all the attention he can get for Easter.  That meant seeing bunnies at The Elegant Farmer, a haircut, and Easter dinner with family (both Saturday and Sunday nights!).  He and I are also visiting my parents at their bed and breakfast this week so he can get spoiled by his Mimi for a few days as well!

There's officially no turning back now.  I get the keys to the retail space soon, which means our storage space will be emptied, our house will be rearranged (all of my personal yarn and craft stash will be heading to the shop), and I will be in full swing.  I cannot wait until this new chapter begins.  Not to mention that my 30th birthday will be happening during the first month that the shop will be opening, so I have all kinds of milestones happening.

I Love What I Do!

This evening while eating dinner in our office, I turned and looked at my husband and said, "This is really gonna happen..."  We were eating at the table I purchased for classes in the shop and it just hit me that starting a yarn shop was no longer a dream, it's a reality!  I have all of the larger "fixtures" for the store, and the rest will all be incidentals.  Of course, there's all that fun business stuff that needs to be taken care of before we open, but that's just a matter of time (and paperwork).

My goal is to get a lot of things second hand or "found" in nature.  I've come across things like hat boxes, interesting dress forms, some cool artwork, or even pieces that speak to me.  I a battered suitcase for decoration, a metal milk jug, and plenty of baskets.  My mother is also giving me a lot of her old baskets that she used to make when I was younger!

In the mean time, I've been knitting like crazy for both Sock Madness and what is to be the first knit along.  Round 1 for sock madness started out with a pair of socks that require a set of dice to choose at random whether or not you will C2F every 4th row.  The result is a pair of "mismatched" socks with cables randomly happening along the instep and leg.  I took (bad) progress pictures along the way and to submit at the end of the round.

I dyed the sock yarn with
Black Cherry Kool-Aid!

At the end of each day of frantic sock knitting, I'd spend my evenings "resting" by starting the All the Stops dress, a great pattern in Juniper Moon Farm's Findley Dappled booklet.  I'll be able to post a few pictures in a few days, as we've got terrible lighting in the house and pictures are not turning out quite right.  I want to be able to do this yarn justice because the variegated Findley Dappled is breathtaking, no matter what colorway you're using!  It feels like pure silk as I knit (it should, it's 50% silk and 50% merino wool).

Peanut, my son, checks out the shelves I plan
to use for Juniper Moon Farm yarns.  :)

It was first hard to imagine how this dress was going to turn out, but it became apparent quickly that the two stitches surrounded by stitch markers are where the shoulder seam is to be.  From there, you work your way down in three sections - left front, back, and right front.  I am now to where dart decreases are made.  I've sewn darts before, but have never knit darts, an interesting concept, but they serve the same purpose - to tailor the bust line. So far, it appears that I may be the only one who's documented doing this pattern (other than the tester), so I hope someone joins me in this project soon.  My dress, once complete, will be displayed in the shop and I'll also be wearing it on a cruise in January 2013, assuming I don't gain a massive amount of weight before then.

 Last, but not least, I got permission to share an appreciation photo from the layette set I designed and made for my hubby's boss.  I know I posted it on Facebook, but here's the little boy wearing the hat and socks from the set.  I was also told that they're giving me a copy of him in the whole outfit once they get the pictures from the hospital photographer.

Don't forget: Noro Ayatori yarns are here in 6 great colors!  It's DK, 60% wool, 40% silk and absolutely wonderful. I almost felt like it was my birthday 3 months early when I got the big package on Friday.  It ships same day and you won't want to put this yarn down.

Good Things to Come

This weekend marked the beginning of a lot of work for me and my family.  I signed the lease to our retail space, started Sock Madness (a fun sock knitting competition on Ravelry.com), started planning the first knit along, and met with another yarn rep.

The future home of Midwest Yarn!

The retail space should be opening to the public in June as long as there are no hiccups along the way.  Currently, there's a lovely little art boutique there.

I've started collecting furniture and other pieces for the shop, which will have a modern day country cottage/rustic feel to it.  I plan on having artwork and other vintage/antique items on display to decorate the store.

So why am I doing Sock Madness in the middle of this busy time for Midwest Yarn?  I promised myself last year that I'd join the competition, especially since I'd missed last year's by a few days.  It's a great way to learn new knitting skills and have fun talking to over 100 other people knitting the exact thing you are.  I learned Judy's Magic Cast On and Jenny's Surprisingly Stretchy Bind Off both of which were easy techniques to pick up.  I'm in the midst of round 1, so wish me luck!

I'll be hosting our first knit along on Ravelry.com.  This will start as soon as there is enough interest in the knit along.  In fact, I'm starting on my pattern early because I couldn't resist the piles of silky soft Findley Dappled yarn.  I'm knitting the All the Stops Dress, featured on the cover of Juniper Moon Farm's Findley Dappled booklet that was just released.

To get ready, stop by Midwest Yarn's website and pick up the yarn and pattern books for a Juniper Moon Farm project.  I have Findley Dappled and Sabine yarn/booklets in stock for the projects and can order more if there are enough people interested.  Special orders for Yearling and Yearling Booklets can be made too.

You can use the Grand Opening coupon code WELCOME20 for 20% off yarn, the booklets, and other supplies you'll need for the knit along.  Then follow here or on Midwest Yarn's Ravelry.com group (Friends of Midwest Yarn).  Don't forget to email me if you have questions or need help with your project.

Coming soon...I just ordered fingering weight/sock yarn in 13 colorways from Claudia's Hand Painted Yarns.  They'll be available for purchase as soon as we get them in!

Happy Valentine's Day

Happy Valentine's Day to everyone out there!  As we get started, just know that we love all you needle crafters and hope that our Grand Opening will be a HUGE success.  Don't forget to spread the love and tell your friends about us. 

I was so happy that our knitting needles arrived!  Clover Takumi Velvet dpns, straight, and circular needles are all put away and ready to be shipped.  Some crochet hooks and other knitting accessories should be coming in next week as we get ready.

I have been working hard building the website, using Yahoo! and I'll be available for questions via email or phone as everything gets going.  I'm building and maintaining it myself to keep costs down.  We will be using PayPal to accept payment and you don't need a PayPal account to order from Midwest Yarn.  You will also be able to register an account with us, and your information will be protected by Yahoo! Security.

I'm trying to make the website as user-friendly as possible, including categories for yarn sorted by fiber, weight, and brand.  As we grow, the website will evolve with us.  So, make sure to tell us what works and what doesn't.  And don't worry, ordering online won't go away when a brick-and-mortar shop opens.

Shipping will be available via UPS (for US customers) and USPS (for international customers).  Orders over $50 to US customers will receive free shipping during our Grand Opening months (through August 2012).  Various other offers and savings will be offered throughout the year.

I also want to share an excerpt from my blog at Cherished Moments about this endeavor and my hopes for Midwest Yarn:

"I guess online yarn shops are somewhat taboo in the LYS industry.  I knew that, but I'm still plunging forward with the Midwest Yarn project.  I keep telling myself, 'You're not WEBS, not Yarn Market, you're Midwest Yarn.  You're online to raise capital for the brick-and-mortar shop.'  I'm hoping that this mantra will help me through the Grand Opening jitters.  This is a HUGE investment and I don't want to fail.  Small business profits go to feeding families, not paying for undeserved bonuses or padding the bank account.

I'll still be knitting, I'll still be designing, and at some point, maybe I'll be able to hire an assistant or bring on a business partner to allow me to be more involved in the industry.  My mission is to promote the longevity of needlecrafts like ours.  I don't want to step on any toes, I want to bring people my age and younger on board...
Let's get my generation and the next into the mix!"

With that being said, I'm committed to making Midwest Yarn successful, getting to know my customers, creating innovative ways to teach knit and crochet, and providing excellent customer service.

What We'll Carry

We're right on schedule to go live by the end of February!

I'm happy to report that our yarn and knitting needle orders have been made!  Some of the yarns I ordered are newer, meaning new lines or new colors so they will take longer to be stocked in the online shop.  Once we get a decent amount of stock in, we will go live!  But here's what you can expect to see coming soon:

• Noro - Silk Garden and Silk Garden Lite (newer colors, so will take some time to get in).  Noro is a one-of-a-kind type of yarn.  Its lines have unique color combinations, making finished items like a work of art.
• Louisa Harding - Ondine, Nerissa (new line), Grace Hand Dyed and Grace Silk & Wool. 
• Sirdar - Baby Bamboo and Smiley Stripes.
• Juniper Moon Farm - Findley Dappled and Sabine (both are new yarn lines).
• Ella Rae - Classic Wool and Lace Merino.
• Debbie Bliss - Rialto Aran.

We'll be sure to carry some of the books that support the yarn lines that we have coming in. 

The knitting needles are Clover.  All needles, including the circulars are bamboo.  The dpns are Takumi Velvet, an excellent bamboo dpn (have a set and LOVE them).  We'll be ordering crochet hooks soon, can't forget you crocheters out there!

I'm also starting what I call the "Wish List".  It'll be a list of the yarn lines I'd like to carry as we grow.  You can always leave comment on the blog, Facebook, Twitter, or Ravelry group for lines to add to the wishlist, which will be kept on the blog and updated as we get recommendations.

Check out Knitting Fever's website for free patterns and for a preview of what we'll have available (or to add items to the wish list).

Welcome to Midwest Yarn!

We will post when our website is set to go live.  It should be up and running by mid to late February.  Until then our Ravelry ads will point you to the blog.

Welcome to the Midwest Yarn blog!  Midwest Yarn, a Cherished Moments company, is a small business operated out of Milwaukee, Wisconsin. My name is Melina and I am the proud owner of this wonderful yarn shop.  Over the past few years, I have been operating Cherished Moments, dreaming about the many different options available for needle artists when it comes to yarn.  And then it hit me, OPEN A YARN STORE!

Our goal is to provide the highest quality yarn to knitters and crocheters alike.  There's nothing like proudly wearing a handmade garment and feeling how soft and luxurious the yarn is.  We carefully select our yarns to make sure that we only stock lines made from natural fibers. Silks, wools, cotton, and their blends make wonderful fibers to work with. 

You may not see yarns from nylon, acrylic, or polyester, but you will see high end brands like Noro, Debbie Bliss, and more. We will also carry yarn made from organic fibers and are working to find spinners and dyers who would like to sell their natural fiber yarns as well.

 

To start we will carry some great new yarns and some favorites like:

• Noro
• Louisa Harding
• Sirdar
• Juniper Moon Farm
• Ella Rae
• Debbie Bliss 

We will do everything we can to provide excellent customer service, support for your projects, and a welcoming environment for yarn lovers everywhere. All the comforts of your local yarn shop without having to leave your home.

If you do love the atmosphere of your local yarn shop, don't worry!  My goal for Midwest Yarn is to also open a brick-and-mortar shop as soon as possible.  Until we reach that goal, check out what we have to offer and let us know how we're doing.

I will be using this blog to support other knitters and their projects, keep you updated with what's going on with our store, and offer you special deals.  For now, make sure you follow our blog.  Ravelry group (Friends of Midwest Yarn), blog, Facebook page, or Twitter (@midwestyarn) followers receive a 10% discount - more details to follow.

GRAND OPENING SPECIAL:

Enjoy 20% off your first order using the coupon code WELCOME20 at checkout. 

Otherwise, any order over $50 shipped in the US will receive free shipping.